Einstein by Salesforce Overview
Einstein, powered by Salesforce, is an artificial intelligence technology that casts a wide net across the Salesforce platform to provide predictions and recommendations based on a company's business process and data. It has been designed to run behind-the-scenes analytics to offer insights to users, optimize business processes, as well as elevate relationships with customers (source).
Einstein integrates with various Salesforce Cloud offerings and is capable of predictive analytics, machine learning, natural language processing, smart data discovery, and even image recognition. Along with streamlining several business processes, it helps individuals to be more productive and companies to be more predictive about the future needs of their customers.
Main Advantages
- Powerful AI Capabilities: Einstein provides a host of AI capabilities including predicting outcomes, recommending actions, automation of tasks, and answering business questions.
- Seamless Integration: Einstein is deeply integrated into the Salesforce platform, making it easier to weave into the company’s processes.
- Data Security: Given Einstein operates within Salesforce, users can benefit from the robust security infrastructure of Salesforce.
Challenges
- Extra Cost: While providing powerful functionality, Einstein comes at an extra cost to the standard Salesforce license fee.
- Complexity: Einstein can be complex to set up and configure depending upon the specific requirements of an organization.
- Dependency: Einstein currently only works within the Salesforce environment which could limit its broader applicability (source).